For those born yesterday, we resent Elsevier for:
- charging exorbitant prices,
- bundling their offer into all-or-nothing packages,
- supporting SOPA/PIPA/RWA to the end of restricting freedom of information.
As a particle physics blogger I should sadly note the LHC collaborations have been regularly publishing in Elsevier owned journals such as Physics Letters, Nuclear Physics, or Nuclear Instruments. I guess it's not purposely evil but simply inertia. So if you're an LHC experimentalist, please sign the pledge, and next time someone tries to submit to Elsevier please kick and scream; in case it doesn't help you may consider withdrawing your name from the publication. If the LHC could officially join the boycott, it would be a huge PR push for the initiative.
For further reading, see the posts of Tim Gowers, John Baez, Sean. And let's hope my historical analogy won't extend all the way to guillotining ;-)